About Me

Hey, I’m Rutba — building a space where anyone can learn digital marketing for free.

About Me

I’m Rutba, a performance marketing enthusiast and self-taught digital marketer passionate about making digital marketing simple, practical, and accessible for everyone.

I created this space for learners who want more than just theory — people who want to understand how things actually work. Whether you’re just starting out or trying to switch careers, I’m here to guide you with both the concepts and the real-world application of digital marketing.

From theory to real-world examples, I share easy-to-follow guides, tools, and step-by-step help to take you from beginner to confident digital marketer.

I share free, easy-to-follow content on:
Paid advertising (Google Ads, Meta Ads)

SEO — from keyword research to content optimization and analytics

Social media strategy

Analytics & reporting

Tools like SQL, Excel, Tableau, and more

Over the last few years, I’ve worked on live campaigns, managed ad budgets, created reports, optimized performance, and learned what truly works in this ever-changing space.
Now I’m using all that experience to break things down for you — no jargon, no fluff — just clear, useful lessons that take you from beginner to confident digital marketer.
If you’re someone who learns by doing, and wants to turn theory into results, you’re in the right place.

My Experience

From building marketing strategies to analyzing results, I use the right tools to make data work harder—so brands can grow smarter and faster in a competitive digital space.

I take a data-driven approach to digital marketing—think strategy backed by real numbers, not just guesswork. My focus? Delivering results you can actually measure, and I’m always ready to adapt when the market shifts. Bottom line: I use analytics and performance tactics together to drive genuine impact for the business. No wasted effort, just what gets the job done.